FSM Advisor

Housecall Pro vs ServiceTitan for Roofing Companies

Across all team sizes · Updated 2026

See the full Housecall Pro vs ServiceTitan comparison across all trades →

Winner for RoofingHousecall Pro
Housecall Pro logo

Housecall Pro

81/100 · Strong
Verified 2026-08-31 · Publicly listed price
ServiceTitan logo

ServiceTitan

78/100 · Solid
Verified 2026-07-25 · User-reported pricing

ServiceTitan's flat-rate book is built around mechanical trades, so for roofing's marketing-led, homeowner-portal sales motion Housecall Pro is the better-fitting and far cheaper choice. Dedicated roofing CRMs deserve a look from either.

Our pick

Housecall Pro is the better fit here

ServiceTitan's flat-rate book is built around mechanical trades, so for roofing's marketing-led, homeowner-portal sales motion Housecall Pro is the better-fitting and far cheaper choice. Dedicated roofing CRMs deserve a look from either.

Adjust sliders to match your Roofing business — chart updates instantly.

Housecall Pro saves you $60.5k in Year 1, growing to $126.6k over 3 years.
150
$10k$500k
$50$5,000
0%100%
Cost ComponentHousecall ProServiceTitan
Monthly subscription$329$2,800
Processing fees (60% card)$2,331$2,613
Monthly total$2,660$5,413
Year 1 total (incl. setup)$31,920$92,458
3-year total$95,760$222,374

Estimates based on publicly available or user-reported pricing. Actual costs depend on negotiated rates, add-ons, and transaction volume. Always verify with the vendor before signing.

Roofing Pros & Cons

Housecall Pro

Pros for Roofing

  • +Marketing, reviews, and portal feed roofing lead pipelines
  • +No contract or implementation fee
  • +Two-way QuickBooks sync for project accounting

Cons

  • No commercial roofing job management
  • No measurement or aerial-estimate integrations
  • Card processing is costly on large roofing tickets

ServiceTitan

Pros for Roofing

  • +Strong reporting and dispatch at scale
  • +Inventory and commercial job support
  • +Two-way QuickBooks sync

Cons

  • Flat-rate book is HVAC-centric, less useful for roofing
  • ~$350/tech/month plus heavy implementation
  • 12-month contract for features roofers underuse

Does the pick change with team size?

Housecall Pro is the sensible pick for most residential roofers regardless of size; ServiceTitan only enters the conversation for large multi-crew, multi-location operations that need enterprise reporting — and even then its HVAC-centric tooling is an awkward fit for roofing versus a dedicated roofing CRM.

Feature Comparison

FeatureHousecall ProServiceTitan
QuickBooks Sync
Two-Way QB Sync
Flat-Rate Pricing BookPrice Book add-on
GPS TrackingEssentials+
Offline Modeview-only
Customer Portal(critical)
Review Management
Marketing ToolsEssentials+The Works tier
Service Agreements
Inventory Management
Commercial Job Support(critical)
Multi-Location
Open APIMAX plan

Rows marked (critical) are must-haves for Roofing operations. A small label under a ✓ (e.g. Connect plan+ or add-on) means the feature is available only from that plan tier or as a paid add-on. A label under a means the provider covers part of that feature but not enough to count it.

Pricing Plans

Housecall Pro

Basic

$79/mo

$59/mo billed annually

1 user included

  • · Scheduling
  • · Dispatching
  • · Invoicing
  • · Payment processing

Essentials

$189/mo

$149/mo billed annually

5 users included · +$100/extra user

  • · + QuickBooks integration
  • · GPS tracking
  • · Automated reminders
  • · Estimates
  • · Marketing tools

MAX

$329/mo

$299/mo billed annually

8 users included · +$75/extra user

  • · + Advanced reporting
  • · Open API access
  • · Priority support
  • · Up to 8 users included

Payment processing: 2.59% per card transaction

Pricing heads-up: Housecall Pro is testing steeper trade pricing for HVAC, plumbing, and electrical shops (up to $649/mo for MAX teams vs the standard $299) behind its pricing quiz — the rates shown here are its still-live standard book. What we found →

Full Housecall Pro pricing breakdown →

ServiceTitan

Starter

~$245–$300/tech/mo

Quote-only · est.
  • · Basic scheduling and dispatch
  • · Mobile app
  • · Customer management

Essentials

~$300–$400/tech/mo

Quote-only · est.
  • · + CRM
  • · Reporting
  • · Integrations
  • · QuickBooks sync

The Works

~$400–$500/tech/mo

Quote-only · est.
  • · + Marketing Pro
  • · Revenue recovery
  • · Advanced analytics

Full ServiceTitan pricing breakdown →

How to Decide

Choose Housecall Pro when:

When your roofing business runs a marketing-led, residential sales process and wants fast setup.

Choose ServiceTitan when:

When your roofing business needs enterprise reporting and inventory across many crews and locations.

Critical question to ask yourself:

Does ServiceTitan's HVAC-oriented toolset actually map to how you sell and install roofs?

Housecall Pro vs ServiceTitan for Roofing Companies: FAQ

Is Housecall Pro or ServiceTitan better for Roofing Companies?

ServiceTitan's flat-rate book is built around mechanical trades, so for roofing's marketing-led, homeowner-portal sales motion Housecall Pro is the better-fitting and far cheaper choice. Dedicated roofing CRMs deserve a look from either.

When should a Roofing business choose Housecall Pro?

When your roofing business runs a marketing-led, residential sales process and wants fast setup.

When should a Roofing business choose ServiceTitan?

When your roofing business needs enterprise reporting and inventory across many crews and locations.

Does the best pick change with team size for Roofing Companies?

Housecall Pro is the sensible pick for most residential roofers regardless of size; ServiceTitan only enters the conversation for large multi-crew, multi-location operations that need enterprise reporting — and even then its HVAC-centric tooling is an awkward fit for roofing versus a dedicated roofing CRM.

M

Reviewed by Mathurin V.

Editor, FSM Advisor. We research and compare FSM software — pricing is verified from public sources and user reports, and comparisons are updated when changes are detected.

Housecall Pro vs ServiceTitan for other trades

See the full Housecall Pro vs ServiceTitan comparison across all trades →

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