Housecall Pro vs ServiceTitan for HVAC Companies
Established Business (31–100 technicians) · Updated 2026
Housecall Pro
ServiceTitan
Housecall Pro's marketing and ease carried it to ~30 techs, but at 31-100 ServiceTitan's inventory, commercial jobs, dispatch optimization, and reporting depth take over — per-user fees past MAX's 8 included seats erode Housecall Pro's price edge anyway.
Our pick
ServiceTitan is the better fit here
Housecall Pro's marketing and ease carried it to ~30 techs, but at 31-100 ServiceTitan's inventory, commercial jobs, dispatch optimization, and reporting depth take over — per-user fees past MAX's 8 included seats erode Housecall Pro's price edge anyway.
Total Cost of Ownership Calculator
Adjust sliders to match your HVAC business — chart updates instantly.
| Cost Component | Housecall Pro | ServiceTitan |
|---|---|---|
| Monthly subscription | $2,359 | $23,100 |
| Processing fees (78% card) | $2,757 | $2,757 |
| Monthly total | $5,116 | $25,857 |
| Year 1 total (incl. setup) | $61,389 | $337,781 |
| 3-year total | $184,167 | $958,343 |
Estimates based on publicly available or user-reported pricing. Actual costs depend on negotiated rates, add-ons, and transaction volume. Always verify with the vendor before signing.
HVAC Pros & Cons
Housecall Pro
Pros for HVAC
- +Marketing, reviews, and portal remain best-in-class
- +No contract or implementation fee
- +MAX plus extra seats still undercuts per-tech pricing
Cons
- −No commercial jobs and light inventory at a size that needs both
- −Reporting is thin for managing 31+ techs
- −Per-user fees stack past the 8 included MAX seats
ServiceTitan
Pros for HVAC
- +Inventory, commercial jobs, and dispatch at enterprise depth
- +Reporting and scorecards to manage a large bench
- +Marketing Pro closes the marketing gap at this tier
Cons
- −~$350/tech/month plus implementation
- −12-month contract
- −Slower setup and steeper learning curve
Feature Comparison
| Feature | Housecall Pro | ServiceTitan |
|---|---|---|
| QuickBooks Sync | ✓ | ✓ |
| Two-Way QB Sync | ✓ | ✓ |
| Flat-Rate Pricing Book(critical) | ✓Price Book add-on | ✓ |
| GPS Tracking | ✓Essentials+ | ✓ |
| Offline Mode | — | ✓ |
| Customer Portal | ✓ | ✓ |
| Review Management | ✓ | ✓ |
| Marketing Tools | ✓Essentials+ | ✓The Works tier |
| Service Agreements(critical) | ✓ | ✓ |
| Inventory Management(critical) | — | ✓ |
| Commercial Job Support | — | ✓ |
| Multi-Location | ✓ | ✓ |
| Open API | ✓MAX plan | ✓ |
Rows marked (critical) are must-haves for HVAC operations. A small label under a ✓ (e.g. Connect plan+ or add-on) means the feature is available only from that plan tier or as a paid add-on.
Pricing Plans
Housecall Pro
Basic
$79/mo
$59/mo billed annually
1 user included · +$35/extra user
- · Scheduling
- · Dispatching
- · Invoicing
- · Payment processing
Essentials
$189/mo
$149/mo billed annually
5 users included · +$35/extra user
- · + QuickBooks integration
- · GPS tracking
- · Automated reminders
- · Estimates
- · Marketing tools
MAX
$329/mo
$299/mo billed annually
8 users included · +$35/extra user
- · + Advanced reporting
- · Open API access
- · Priority support
- · Up to 8 users included
Payment processing: 2.9% + $0.3 per card transaction
ServiceTitan
Starter
Contact sales
- · Per-tech pricing $245-$300/tech/month
- · Basic scheduling and dispatch
- · Mobile app
- · Customer management
Essentials
Contact sales
- · $300-$400/tech/month
- · + CRM
- · Reporting
- · Integrations
- · QuickBooks sync
The Works
Contact sales
- · $400-$500/tech/month
- · + Marketing Pro
- · Revenue recovery
- · Advanced analytics
How to Decide
Choose Housecall Pro when:
When your HVAC business is marketing-led, residential-only, and at the small end of established.
Choose ServiceTitan when:
When your HVAC business needs inventory, commercial capability, and real performance management across 31+ techs.
Critical question to ask yourself:
“Is your bottleneck still demand generation, or has it become managing the operation you already built?”
Reviewed by Mathurin V.
Editor, FSM Advisor. We research and compare FSM software — pricing is verified from public sources and user reports, and comparisons are updated when changes are detected.