Housecall Pro vs ServiceTitan for Roofing Companies
Growing Operation (11–30 technicians) · Updated 2026
Housecall Pro
ServiceTitan
ServiceTitan's flat-rate book is built around HVAC trades, so for roofing's marketing-led, homeowner-portal sales motion Housecall Pro is the better-fitting and far cheaper choice.
Total Cost of Ownership Calculator
Adjust sliders to match your Roofing business — chart updates instantly.
| Cost Component | Housecall Pro | ServiceTitan |
|---|---|---|
| Monthly subscription | $329 | $7,350 |
| Processing fees (60% card) | $2,691 | $0 |
| Monthly total | $3,020 | $7,350 |
| Year 1 total (incl. setup) | $36,240 | $118,200 |
| 3-year total | $108,720 | $294,600 |
Estimates based on publicly available or user-reported pricing. Actual costs depend on negotiated rates, add-ons, and transaction volume. Always verify with the vendor before signing.
Roofing Pros & Cons
Housecall Pro
Pros for Roofing
- +Marketing, reviews, and portal feed roofing lead pipelines
- +No contract or implementation fee
- +Two-way QuickBooks sync for project accounting
Cons
- −No commercial roofing job management
- −No measurement or aerial-estimate integrations
- −2.99% card rate is costly on large tickets
ServiceTitan
Pros for Roofing
- +Strong reporting and dispatch at scale
- +Inventory and commercial job support
- +Two-way QuickBooks sync
Cons
- −Flat-rate book is HVAC-centric, less useful for roofing
- −~$350/tech/month plus heavy implementation
- −12-month contract for features roofers underuse
Feature Comparison
| Feature | Housecall Pro | ServiceTitan |
|---|---|---|
| QuickBooks Sync | ✓ | ✓ |
| Two-Way QB Sync | ✓ | ✓ |
| Flat-Rate Pricing Book | — | ✓ |
| GPS Tracking | ✓ | ✓ |
| Offline Mode | — | — |
| Customer Portal(critical) | ✓ | ✓ |
| Review Management | ✓ | ✓ |
| Marketing Tools | ✓ | ✓ |
| Service Agreements | ✓ | ✓ |
| Inventory Management | — | ✓ |
| Commercial Job Support(critical) | — | ✓ |
| Multi-Location | ✓ | ✓ |
| Open API | ✓ | ✓ |
Rows marked (critical) are must-haves for Roofing operations.
Pricing Plans
Housecall Pro
Basic
$59/mo
$49/mo billed annually
1 user included · +$35/extra user
- · Scheduling
- · Dispatching
- · Invoicing
- · Payment processing
Essentials
$149/mo
$129/mo billed annually
5 users included · +$35/extra user
- · + QuickBooks integration
- · GPS tracking
- · Automated reminders
- · Estimates
- · Marketing tools
MAX
$329/mo
- · Custom pricing for large teams
- · Advanced reporting
- · API access
- · Dedicated support
Payment processing: 2.99% per card transaction
ServiceTitan
Starter
Contact sales
- · Per-tech pricing $245-$300/tech/month
- · Basic scheduling and dispatch
- · Mobile app
- · Customer management
Essentials
Contact sales
- · $300-$400/tech/month
- · + CRM
- · Reporting
- · Integrations
- · QuickBooks sync
The Works
Contact sales
- · $400-$500/tech/month
- · + Marketing Pro
- · Revenue recovery
- · Advanced analytics
How to Decide
Choose Housecall Pro when:
When your roofing business runs a marketing-led, residential sales process and wants fast setup.
Choose ServiceTitan when:
When your roofing business needs enterprise reporting and inventory across many crews and locations.
Critical question to ask yourself:
“Does ServiceTitan's HVAC-oriented toolset actually map to how you sell and install roofs?”
Reviewed by Mathurin V.
Editor, FSM Advisor. We research and compare FSM software — pricing is verified from public sources and user reports, and comparisons are updated when changes are detected.